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José Carlos de Freitas

Staff Software Engineer | Backend Platforms & Distributed Systems

São José do Rio Preto, São Paulo, Brazil

Summary

Staff Software Engineer specializing in backend platforms and distributed systems, with engineering experience since 2014. I lead architecture and delivery across teams, from content infrastructure and database design to web and mobile products.

At Business Insider, I led a 500,000-article domain migration with zero downtime and built a content API capable of handling more than 1,000 requests per second with p95 latency below 4 ms. My core technologies include Node.js, Go, TypeScript, and MongoDB.

Engineering Experience

  • Jul 2021 - Present

    • Staff Software Engineer 3

      Jan 2025 - Present

      Leading the migration from a legacy Go content delivery API to a Node.js API, coordinating the transition of the website frontend and editorial content management system.

      Designed and built the Node.js content API to handle more than 1,000 requests per second with p95 latency below 4 ms in production.

      Leading development of Business Insider's new mobile app in React Native.


    • Staff Software Engineer 2

      Jan 2024 - Dec 2024

      Led the redesign of the legacy MongoDB database into a denormalized content model, embedding related authors, images, and products within content documents.

      Eliminated cross-collection lookups for content retrieval, achieving average database retrieval times of 1 ms.

      Kept denormalized content synchronized through an eventual consistency model capable of propagating updates across 200,000 documents in approximately one minute.


    • Staff Software Engineer

      Apr 2022 - Jan 2024

      Led the consolidation of insider.com into businessinsider.com, migrating 500,000 articles with zero downtime and no loss of SEO performance.

      Received Business Insider's 2023 Tech MVP Award.


    • Senior Software Engineer

      Jul 2021 - Mar 2022

      Built on-the-fly affiliate link generation and product management capabilities for the Service Journalism team, automatically affiliating millions of links each day.

      Introduced product-click analytics to support data-informed business and editorial decisions and identify successful article formats that could be reused.


  • Developed and maintained a utility automation application using Java, Spring Boot, and SQL Server as part of a 14-person Scrum team.


  • Co-founder and Software Engineer

    3r Agência

    Oct 2016 - Dec 2020

    Co-founded a digital agency and delivered custom software for businesses, leading projects from requirements and UX design through launch using Java, Spring Boot, and JavaScript.


  • Jan 2016 - Apr 2018

    Led a four-person team building a research analytics platform for exploring academic output and collaboration data, defining requirements, schedules, and technical direction.


  • Jan 2014 - Dec 2015

    Built and maintained research and academic systems using Java, Spring Boot, and PostgreSQL, with responsibility for database administration and testing.


Additional Experience

  • Co-founder

    3R Eventos

    Feb 2018 - Jan 2024

    Co-founded an events business, managing budgets, suppliers, and teams of more than 100 professionals, with events hosting up to 5,000 guests.


Skills

  • Backend and Platforms

    Node.js, Go, Java, GraphQL, REST APIs, distributed systems, and Kafka.

  • Architecture and Leadership

    System design, technical strategy, cross-team delivery, mentoring, and engineering standards.

  • Data and Infrastructure

    MongoDB, PostgreSQL, Elasticsearch, Docker, Kubernetes, and CI/CD.

  • Web and Mobile

    React, React Native, TypeScript, JavaScript, HTML, and CSS.

  • AI-Assisted Development

    Code generation, refactoring, testing, and review of AI-generated output.

Education

Publications

Honors & Awards

  • achievement

    2023 Tech MVP Award

    Business Insider · Recognized as the Tech team MVP

    2023

  • achievement

    XXVIII UNESP Undergraduate Research Congress Award

    Recognition for undergraduate scientific research

    2016

Languages

  • Portuguese

    Native

  • English

    Advanced professional proficiency

Last updated on September 25, 2026

Designed and developed by José Carlos